Of
late, I have seen an interesting interview of Kangna Ranaut, in one of the Bollywood
news channels. When the host asked the reason she dropped a famous brand
endorsement in an era where we see celebrities endorsing whatever possible products
in the market, she replied indisputably that it’s her conscious. Interestingly,
she pointed out the craze of fairness cream, lotion, face wash, etc among
Indians, how they get mesmerized by the fairness quotient. Our so called superstars
support the fact that being fair means attractive, beautiful and confident
& being loved. So a fairness product can change your life. Kangna pointed
that “Indian skin tone is brown or wheatish & we should be proud of it but
what are we teaching the next generation?” She stated rejecting the endorsement
didn’t affect anyone at large but she is happy with her self- consciousness
& not supporting a wrong notion.
These
fairness product companies promises the consumer that within few days you will
become fair & lovely and the madness goes shopping. Not only ladies but men
are also following the trend of becoming fair. Have you heard the phrase “Tall,
dark & handsome” since when we changed it to Fair & handsome?
Are
we not doing racial discrimination? Hundreds of products are flooded in the
market & the business is booming. I believe we should be content &
proud of how we are; though staying healthy is important but colourism is a form
of discrimination in which dark-skinned people are seen as inferior, less
beautiful, less competent, less intelligent and less accomplished than
light-skinned people. Personally, I get upset when I see people preferring light
skin & try anything & everything to get the look. It is not important
to have a fair tone but to have a pleasing & beautiful personality.
I
can inscribe on & on in this topic as I too have faced such bias during a
dance function at school. Friends don’t
pay any heed to skin colour but look for true colour in you & in the people
around you.
